I recently commenced with a new Adwords campaign on behalf of a UK client who is looking to break into the gift market in time for Fathers Day. A small part of what his store sells is an alcoholic range, including wine, spirits, port and champagne.
I have been aware of the Adwords policy on ads [...]

Video URL: SEO Title Tags
Just a short and fairly basic video from a UK SEO on the subject of on-page title tags. I thought this may be of some use to some of the more inexperienced webmasters looking to learn the basics…

Video: Make Money With Affiliate marketing - Finding Your Niche
This video from the guys at Affiliate Marketing Diary gives some useful pointers towards tools that will assist you when searching for a product niche to promote via PPC.
Certainly worth a look…

Now, I don’t mean this to be mindless self-promotion (although it all helps of course!), but more of an attempt to get some SME’s to think a little more logically about the management of their Adwords campaigns with a short example.
A small trader with a new e-commerce store came to me in February for [...]